How to Leverage Email Marketing in Getting More Leads

Email marketing is dead…or that’s what most people think.

Email marketing remains one of the most effective ways to communicate with customers. Many brands use emails to reinvigorate old sign ups,spread word about promotions,or announce major discounts. Those who say email marketing is ineffective likely have failed to leverage its full potential.

In this blog,learn how to use email marketing to get more leads as recommended by an expert lead generation agency.

1. Use attractive email subject lines.

The first thing recipients will see when you send an email is the subject line. This is why you have to impress customers with your subject line from the get-go. Pique their curiosity and use buzzwords that will get them to click and read your email; don’t go for something generic. More importantly,your subject line should reflect the message of your email.

2. Go straight to the point.

The attention span of today’s customers is shorter than ever – you only have a couple of seconds to capture their interest until they start going into other things. This is why you need to be straight to the point and be clear with your email message. Explain the value proposition of your email in bullet points so it makes your email easier to scan.

3. Provide content offers.

Email marketing is a great way to distribute your content – an ebook,a white paper,an infographic,or a product guide. If you have valuable content you can share,attach them as a lead magnet in the email. With this,you’re not only communicating with your customers but also delivering them value.

Email marketing,if executed properly,can help a business reap many benefits. You need to have a solid strategy so this becomes one of the foundations of your lead generation initiatives.

For more information,visit:-

Top 5 Things to Appear for when Choosing an HVAC Contractor

Is your HVAC system ten years old or more? That means you may be taking a look at replacing it in the next couple of years. Meanwhile,if your HVAC system is newer,you wish to ensure that it keeps running right by scheduling a minimum of annual maintenance. In any case,eventually you will need to hire an HVAC consultant. Here are five areas to consider during your search.

1. Licensing and Experience

Your HVAC system is probably one of the most expensive equipment in your home,and you want assurance that whoever works on it has appropriate training.

for instance Ohio requires proper licensing for contractors in the HVAC industry; to obtain a license,a contractor must have five years of experience in the business before the date the application for the license is filed. In addition to the Ohio license,a company should have the ability to hold a minimal level of bonding and insurance. Insurance is to protect homeowners in case of injury or accidental damage.

You should also ask about a prospective contractor’s experience. While longevity alone won’t guarantee that a contractor will do a good job,stability in the business indicates a contractor is doing something right. What’s more,you can ask about the certifications the contractors and technicians have: certification through such organizations as North American Technician Excellence (NATE) helps to guarantee a technician’s education and experience are up to date.

Technician training may encompass many facets of the industry,but among one of the most important are the handling of refrigerant and air balancing. Are the company’s technicians certified to handle refrigerant? Under Section 608 of the Clean Air Act,individuals not properly certified should not be handling refrigerant. This is of particular importance as the switch from Freon (R-22 refrigerant) to R-410A progresses. Today’s technicians should also be trained to test and balance installations for maximum efficiency and comfort; the National Comfort Institute’s certification in air balancing provides a standard for training that the homeowner should be aware of.

Further,ask if the contractor carries top brands,and about technicians’ training with these brands: each system/manufacturer is unique,and a quality consultant will ensure that technicians have had the right training to optimize installations.

2. Home Evaluation

If you’re looking to have a system installed,potential HVAC contractors should offer a thorough home evaluation to determine the very best heating and cooling solution. Factors to become taken into account are square footage of the home,R-value of insulation,how many windows there are and which way they face. Contractors should inspect the duct system for leaks,loose segments and insulation. The Sizing of a new system should not be done based upon square footage alone,but rather on calculations determined by data fed into industry software known as Manuals J (for cooling and heating loads),S (to determine size of equipment) and D (for ductwork).

Once you have an evaluation,the prospective contractor should give you a written,itemized estimate so you can compare costs,warranties and energy efficiency among the proposals. Do not go by affordable price alone. In our climate,for example,a better quality,more efficient furnace may offset a bigger price tag by utilizing less fuel with time.

3. References and Referrals

Request for references and referrals and call them up. Ask if jobs were completed on time and within the budget. Ask if the company performed clean installations and respected the homeowner’s property. Did the company test the system after it was installed to ensure maximum efficiency? Run potential contractors past the BBB to see what sort of complaints are registered. You can also go online to check complaints or ratings,but bear in mind that many online reviews are fake. Glowing reviews without details and bitter diatribes without specifics are suspect.

When you’re seeking referrals,ask your friends,neighbors or co-workers. Ask local trade organizations for names of their members in your area,or consult online services such as Angie’s List or the Air Conditioning Contractors of America.

A good HVAC consultant will also show pride in his or her company: trucks should remain in good repair and the company name emblazoned on vehicles.

4. Rebates and Special Offers

An HVAC system is a major expense,so search for rebates on energy-efficient equipment,or ask your dealer about specials. Ohio utility companies offer some rebates for installing efficient equipment.

5. Efficiency

Efficiency is important. When searching for an upgrade,you want one of the most efficient equipment you can afford. Ask the contractor about Energy Star-rated models. Energy Star is the government’s program for rigorously testing HVAC equipment for efficiency.

How to Write Content that Addresses Customer Concerns

How to Write Content that Addresses Customer Concerns

There is a lot of content floating around on the internet. Some of them offer advice; others offer nothing but meaningless paragraphs. You want your content to be on the useful side so that when customers find them,they will turn into a lead.

This is what a lead generation agency suggests you do in your content to get more business:

Identify the Problem

Your brand may be popular in your niche,but if you want to attract more clients,you need to reach out to those who may not know you yet. To talk to them,it’s important to show the unique value proposition of your product,but in a way that doesn’t make it seem like you just want their money. Talk in terms of their pain points and focus on one problem you can solve for them.

Name the Solution

After identifying the problem,it’s time to find a solution to it. If you promise your customers that you have the answer,they will want to know what it is. You can provide a brief intro of your product at this point,as long as you are still tying up the content to the problem you are trying to solve.

Show How to Solve the Problem

The most important part of your content is not the part where you talk about your brand. It’s more important to show customers how to solve their problem,which so happens to use your product in the process. Always think of customer needs first. They should get all the information they need,as well as accurate steps that will get them to a resolution,so that they will trust your content as a good resource. This way,even if they don’t buy now,they will be likely to come back in the future.

You may feel tempted to write content centered on your product specifications,but if you are not addressing customer concerns,all your words will be for nothing. Be more intentional in all your content.

For more information,visit:-

Launching an Effective Mobile Marketing Strategy

Many consumers are now constantly glued to their smartphones and tablets,and they use these devices for a number of reasons – to search for information,answer emails,and make an online purchase,among others. As an e-commerce site,do you have the right mobile marketing strategies to reach these growing demographics? Along with the right professional SEO training,here are some ways you can increase your engagement with your mobile customers better for increased sales and following:

Create a Mobile-Friendly Website

This is the first step in any effective mobile marketing strategy – having a responsive website that’s easily accessible in many devices. Without this type of website,your visitor engagement will suffer,causing increased bounce rates. This,of course,will have an effect on both your website traffic and search engine rankings. So,make sure your mobile website is user-friendly and optimized for different screen sizes. To check your website’s mobile-responsivess,use Google’s Mobile-Friendly Test Tool.

Build an Exclusive App

This may sound complex at first,but keep in mind that these apps should simplify your interactions with your customers. For increase repeat transactions,offer some loyalty features such as coupons,vouchers,and stamp cards. These benefits will make your customers feel that your brand values loyalty,allowing you to increase your following. Another feature you can introduce in your app is a referral program.

Have a Chatbox Available 24/7

As mentioned earlier,people are constantly on their digital devices,so as an e-commerce site,you should be able to assist your customers at any time,whether it’s about your products and services or tracking their orders. With a chatbot,you’ll be able to provide support and answer customer queries even when you’re not inside the office. A chatbot is capable of handling thousands of chat inquiries simultaneously,providing increased efficiency.

For more information,visit:-

SEO Strategies for Small Businesses

All the strategies you incorporate to enhance your website’s visibility in search engine are part of search engine optimization. However,SEO has developed into a much bigger approach than link building and on-page optimization. In the past,there’s very little attention given to social media and content marketing when it comes to effective SEO. But,as the field evolved,what was once considered irrelevant have become extremely important parts of a successful SEO strategy.

Making your website look pleasing to the eyes isn’t that much of a challenge,but getting it to do its task – performing well in the search engines and increasing visitor-to-buyer conversion rates – needs some SEO training. If you’re on a budget,here are some approaches you should consider to improve your visibility.

Set up a Facebook page

Search engines like Google assess social media pages like any other webpage. However,Facebook isn’t just an ordinary webpage. Because it’s among the most commonly used websites,businesses can capitalize on it to improve their rankings. However,it should not be your sole online presence.

No need to have an account on every platform

Before creating your business’s official Twitter or Instagram accounts,consider whether their users are part of your demographics. Compared to other platforms,Facebook is known to have the most evenly-distributed demographics. However,research has shown that many of its younger users have shifted to other platforms,such as Tumblr and TikTok. So,instead of creating an account on every platform available,it’s better to just be where your target customers are.

Keep your content fresh and up-to-date

Even after decades,”Content is King” still remains a fact. You cannot expect your website to achieve those top ranks in the search engines if you don’t pay attention to how relevant and well-written your content is. It’s advisable to hire a professional copywriter to ensure the quality of your content. However,if that’s beyond your budget,read up on content-writing guide for non-professionals.

For more information,visit:-